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Cordial is also expanding the team in 2021: no less than three new positions are currently offered.

By opening up new markets, introducing new products and continuously improving our service, CORDIAL is withstanding the Corona pandemic and its effects on the music industry. We are now looking for further support in the sales team, initially as a parental leave replacement for 2 years, with the prospect of a permanent position. To support the accounting department, an accountant (m/f/d) is being looked for on a full-time basis. The management also needs secretarial support (part-time). For more information see below.

Nothing suitable? Furthermore, we are always interested in meaningful and interesting unsolicited applications.

The Sound & Recording Weekly Review is a podcast of the german magazine sound & recording. The topic of this episode: What do you have to pay attention to when it comes to studio cabling? What should be avoided? And which parameters are actually important for cables? Tobias Felbermayr, Head of Sales & Marketing at CORDIAL, spent an hour answering questions about studio cabling. In addition to the difference between balanced and unbalanced connections, he also discussed cable management, the right choice of cables, plugs and adapters, and everyday tips about the inconspicuous thing that is so important for the sound. Unfortunately english subs are missing.

The guys from ZSK have successfully stormed the album charts with their new record "Ende der Welt". In the CORDIAL Family Talk, Joshi explains the conditions under which it came about last year and how the year shaped the band.

Language: German

Lockdown - actually the worst case for musicians. Cordial friend Ronja Maltzahn doesn't let times of crisis get in the way of her positive attitude; after all, she is a musical and organizational all-rounder. Her planned "living room or garden concerts" are a special point, which she pursues with enthusiasm. She also talks about the possibilities of state aid for artists in crisis or about crazy situations in the context of her current CD production. And one always senses when she tells: "just don't bury your head in the sand, it'll work out".

Especially for particularly "stressful" times, Cordial has now added even more powerful ready made power cables to its portfolio. The flexible and reliable TITANEX® bulk cable with 3x 2.50 mm² conductor area can be loaded up to 20A without heat generation and minimizes voltage losses even over longer distances. The rubber cable made of polychloroprene is also oil-resistant and flame-retardant, ensuring high durability even in adverse weather conditions. The CFCA 25 cables are available with powerCON, powerCON TRUE1 TOP and Schuko in various lengths.

Every crisis is an opportunity. While others stuck their heads in the sand, Cordial made productive use of the turbulent year 2020 with all its cancelled events, postponed festivals and dropped events. We gave various products additional lengths that were in demand, expanded the portfolio in many parts with useful and better products, and celebrated our birthday at least a little bit with our anniversary series EDITION 25. We have also developed significantly internally: for example, we have become much more digital and better, whether through optimized processes or home offices. Our employees have formed a works council to get through the difficult times together and to shape our success as a team. And we firmly believe that every crisis will have an end: To make sure things get back on track soon, we have expanded our warehouse, creating significantly more storage space for even more products. This will allow us to significantly increase our overall stock levels, have space for further products (stay tuned!) and be ready for when the desire for festivals and concerts may also be satisfied again. We are looking forward to a strong 2021, which will definitely be better than this year.

Your François Rousies
CEO of Cordial GmbH

The popular CXM FM microphone cables and the CXI PR instrument cables for the small budget are now available in additional lengths. The microphone cable is now also available in 1m, 2.5m and 7.5m and the guitar cable in 1.5m. The microphone cable as well as the instrument cable are characterized by their low price-level and the high quality nickel-plated NEUTRIK quality plugs. The used bulk cables are the usual high CORDIAL standard. With the new lengths, it is now possible to find the right cable for every application.

Right now, many clubs, bars and concert halls are making the most of the so-called "lockdown light" in Germany and are optimizing their DMX-controlled light systems. To take this into account, Cordial is now expanding its range of ready-made DMX cables, so that the right length is available for every application. Both the 5-pin DMX cables CDX 1 and CDX 2 and the 3-pin control cable CPD FM are now available in lengths of 7.5 m and 15 m. This means that for every moving light, no matter how far away it is, there is a perfectly fitting DMX cable and the guests can finally come again.

The Steinberg company has just launched its red-hot bundle product “The Guitar Recording Kit”. In addition to the components that you need to record your guitar onto a Mac, PC or iPad and produce professional-sounding songs - i.e. top-level Steinberg products (hardware and software) plus the valuable Line 6 Helix Native plug-in - the kit also comprises an "Edition 25" guitar cable from the renowned cable company Cordial (CXI PP Edition 25). To put it in a nutshell: A mutually fruitful partnership to guarantee optimal guitar recordings.

Guido, Alex and Jan-Dirk from the DONOTS meet their FoH technician Toni Loitsch and Tim Franke from Cordial shortly before their new record release and FamilyTalk about their musical beginnings, small and big concerts and what they have done in the last months instead of being on stage.

(Language: German)

We have added some more useful lengths to the cable types CCM, CCI and CIM. The instrument cable CCI PR (with one right angle jack) is now also available in short 1.5m, the CCI PP with two straight jacks in slightly longer 4.5m. The microphone cable CCM FM with REAN® by NEUTRIK® XLRs is now also available in 15m and the CIM FM with REAN SILVER® XLRs developed exclusively for CORDIAL® can now be ordered in the popular length of 3m (10 ft).

Compared to the use of loose cable material, the use of cable drums is particularly efficient when it comes to bridging longer signal paths on projects. Of course, this also comes into play in the field of audio engineering for microphone cables. Cordial offers now a good selection of drummed microphone cable products: CPM FM SD, CPM FM 234 SD and CRM FM-BLACK-SD facilitate the use when laying during events, transport and storage.

All 3 drums are available for cable lengths of 50 meters, 75 meters and 100 meters. They are wound on unbreakable SCHILL® quality drums with 2m side auxiluary spools with black NEUTRIK XLR plugs (and additional heat shrink tubes for individual labelling). Different features result in particular from the cable yard goods used in each case. The CPM FM SD is our all-rounder, while the CPM FM 234 SD offers a particularly high conductor area of 2x 0.34 mm² and the CRM FM-BLACK-SD protects the cable interior with a particularly robust jacket mixture. This means that there is a suitable product for almost every application, whether it is indoor (theaters, halls, halls, churches, ...) or in the context of open-air or drive-in cinema events.

In October 2020, Georg Withof, long-time product manager of the Dachau near Munich-based manufacturer of cables for the MI and event technology sector, took his well-deserved retirement.The new head of product management is the long-standing and proven product development professional Stefan Felbermeir.

He brings along 16 years of national and international experience as product and project manager as well as business development manager in the sports, leisure and automotive sector.

According to his own statement, his goal is to realize long-term competitive advantages based on his ample knowledge regarding products and practical application know-how combined with some innovative new ideas. In his opinion, this includes (hopefully possible again anytime soon) meeting customers face-to-face on site to take in their needs, requirements and suggestions: "Listening is the key word here. Only thus can fruitful product ideas be developed".

Music has accompanied the Bavarian, who lives near Augsburg, from childhood on. For many years he played in a brass orchestra and in various other ensembles. Today, he is very passionate about playing the "Styrian harmonica" to relax after a busy day and let the day fade away. Currently, he is accepting a new musical challenge, that is he started playing the guitar.

Francois Rousies (Cordial CEO): "We are pleased indeed to have found in Stefan Felbermeir a product management expert who is both very competent and enormously innovative in his field and who can continue the great product development achievements of recent years and even take them to the next level. In the first weeks of our collaboration so far, Stefan Felbermeir has completely confirmed the first positive impressions and met our expectations. His friendly and open-minded manner makes him the perfect match for the Cordial team. We wish him all the best here with us and look forward to working together with him".

CORDIALS new patch cables feature particularly low profile plugs allowing optimally short cable runs between the effects units incorporated in the board as well as an excellent sound transmission.

With the market launch of its CFIP RR patch cable, Cordial meets the demand of musicians to accommodate as many effects units as possible in the pedal board without any unnecessary loss of space and without compromising on the quality of sound transmission between the units. This is due to the fact that CORDIAL uses low profile right-angled 6.3 mm pancake jack plugs, which are hand-soldered to the cable ends. When inserted, the plugs do not protrude more than 1 cm from the device socket. The utilized bulk cable has a diameter of only 6 mm, which also helps to save space.

The 0.22 mm² conductor cross section (AWG 24) and a twisted copper wires shielding (spiral wound screen) greatly contribute to a clean and undistorted signal transmission between the effects units. The diverse cable lengths of 15 cm, 30 cm and 60 cm allow individual connection options between distortion, reverb, wah-wah and similar devices.

By launching their new reeled data cables CSE HH 7-SD, CSE HH 5-SD and CSE HH 5-SD-PVC for long signal paths transmissions, CORDIAL complements its Ethernet cable portfolio.

Each of these products features HIROSE® RJ45 network connectors on both cable ends and robust clip-on protective covers effectively minimize the risk of physical damage. As with our established products which feature HIROSE® RJ45 network connectors and are encased in a NEUTRIK® protective metal housing (and further special variants), these novel products are supplied on the proven and particularly break-proof Schill GT 310 drums (with 2m of the cable wound on a lateral auxiliary spool).

Thanks to the diverse connector options and the general features and technical attributes of the utilized bulk cables each variant is based on, CORDIAL now provides a really comprehensive solution packet regarding data signal transmissions over longer distances for event technicians, technology rental companies and promoters.

As broadcasting from halls, lobbies, cinemas, theaters and churches has – due to the current situation – become more relevant than ever, this portfolio extension constitutes an important move regarding the expansion of our PRO product range.

Due to the high demand Cordial fills up its product portfolio with further lengths of well-known and appreciated Ethernet cables. The Cat 5e bulk cable CCAT 5 as well as the Cat 7A bulk cable CCAT 7 are available in further lengths from 30 centimeters up to 20 meters. CORDIAL® continues to use the quality RJ45 TM31 from HIROSE® and the etherCON cable connector protection from NEUTRIK®. The wide range of possible combinations results in ready-made network cables for almost all applications. 

New lengths of CSE 5

• CSE HH 5: 7.50 m
• CSE NH 5: 7.50 m
• CSE NN 5: 7.50 m

New lengths of CSE 7

• CSE HH 7: 7.50m, 15m, 20m
• CSE NH 7: 0.30m, 0.50m, 1m, 2.50m, 7.50m
• CSE NN 7: 0.30m, 0.50m, 2.50m, 7.50m

As a supplement to the proven CPM FM microphone cable, Cordial can now offer you two further variants: the CPM FRMR with 2 right-angled XLR connectors and the CPM FRM with one straight and one right-angled female XLR connector. These angled connector variants are particularly suitable for space-saving rack cabling. As usual, all connectors come from the quality brand NEUTRIK® and feature a stylish black design. The cables are based on the legendary CMK 222 bulk cable, which excels in regards to its extremely high resilience, as well as by the fact that it is particularly easy to wind up and lay out without the risk of looping. The robust PVC jacket provides excellent protection against adverse external influences and the 0.22 mm² conductor area ensures the accustomed dynamic sound.

Cordial has entered into an exclusive distribution arrangement with US-based Hal Leonard’s MI Product Division. The announcement was made by François Rousies, Cordial CEO, and Brad Smith, VP of Hal Leonard MI division. Hal Leonard will be shipping orders in September.

Hal Leonard, headquartered in Milwaukee, Wisconsin, is the world's largest publisher of music education materials / songbooks and a major distributor of music equipment and technology products around the world. The cooperation between Hal Leonard and Cordial only relates to their cooperation in North America.

“Cordial is a perfect fit for Hal Leonard,” says Smith. “Cables are part of every production. This fits with our mission to distribute items for every application and price point regardless of skill level. Retailers can get everything they need now from one source.”

“Cordial is passionate about its products and the Hal Leonard sales team has the same appreciation for quality and deep selection to serve every need,” adds Rousies. “They can take Cordial to resellers quickly, and our products are well positioned to complement all the other lines Hal Leonard offers, making premium cables a category now that will serve the dealers well. And their award-winning service fits perfectly with Cordial’s guiding business principle —integrity.”