Every crisis is an opportunity. While others stuck their heads in the sand, Cordial made productive use of the turbulent year 2020 with all its cancelled events, postponed festivals and dropped events. We gave various products additional lengths that were in demand, expanded the portfolio in many parts with useful and better products, and celebrated our birthday at least a little bit with our anniversary series EDITION 25. We have also developed significantly internally: for example, we have become much more digital and better, whether through optimized processes or home offices. Our employees have formed a works council to get through the difficult times together and to shape our success as a team. And we firmly believe that every crisis will have an end: To make sure things get back on track soon, we have expanded our warehouse, creating significantly more storage space for even more products. This will allow us to significantly increase our overall stock levels, have space for further products (stay tuned!) and be ready for when the desire for festivals and concerts may also be satisfied again. We are looking forward to a strong 2021, which will definitely be better than this year.
Your François Rousies
CEO of Cordial GmbH