Cordial has entered into an exclusive distribution arrangement with US-based Hal Leonard’s MI Product Division. The announcement was made by François Rousies, Cordial CEO, and Brad Smith, VP of Hal Leonard MI division. Hal Leonard will be shipping orders in September.
Hal Leonard, headquartered in Milwaukee, Wisconsin, is the world's largest publisher of music education materials / songbooks and a major distributor of music equipment and technology products around the world. The cooperation between Hal Leonard and Cordial only relates to their cooperation in North America.
“Cordial is a perfect fit for Hal Leonard,” says Smith. “Cables are part of every production. This fits with our mission to distribute items for every application and price point regardless of skill level. Retailers can get everything they need now from one source.”
“Cordial is passionate about its products and the Hal Leonard sales team has the same appreciation for quality and deep selection to serve every need,” adds Rousies. “They can take Cordial to resellers quickly, and our products are well positioned to complement all the other lines Hal Leonard offers, making premium cables a category now that will serve the dealers well. And their award-winning service fits perfectly with Cordial’s guiding business principle —integrity.”