CORDIAL 3.0 - WITH A NEW LOOK

THE NEW PRODUCT LINES

Within the last 10 years, Cordial has gotten bigger, more colorful, more mature. We consider these changes Cordial 3.0.  

  • There's a new logo, in a new, contemporary typeface. The new Cordial “C” also symbolizes the company's focus on cables even more effectively.
  • The product lines have been optimized to present the products in a way that's more transparent and more informative.

Last but not least, the packaging has also been completely redesigned to be even more contemporary, even more customer-friendly. This is one more very important change for both retailers and consumers, both in terms of the feel of the straps and the handling of the cables at the point of sale, as well as the “vibes” they put out.

 

The New Lines

EVEN CLEARER, EVEN MORE INFORMATIVE


Cordial 3.0 with a new look - fresh, modern and future-oriented.

News
INTRO is now ESSENTIALS
Baby blue gives way to a contemporary-looking stone gray, and INTRO becomes ESSENTIALS. Listening to the market, it's ...
News
PEAK is now SELECT
SELECT is going to stay copper-colored, starkly symbolizing the copper core. This is where you'll find all of our ...
News
ENCORE is now PEAK
After getting lots of questions and feedback from our customers, we've come to understand that PEAK is the top of the ...
INTRO is now ESSENTIALS

Baby blue gives way to a contemporary-looking stone gray, and INTRO becomes ESSENTIALS. Listening to the market, it's become clear to us that the previous word "INTRO" wasn't really doing justice to the high quality of this product range. ESSENTIALS, on the other hand, is right on point. ESSENTIALS includes all the day-to-day essentials to help you out on stage, playing music, running an event, or in the studio. Dependable, versatile, and surprisingly affordable.

PEAK is now SELECT

SELECT is going to stay copper-colored, starkly symbolizing the copper core. This is where you'll find all of our products that meet the high demands of working professionals, whether that means microphone cables, instrument cables, lighting cables, or data cables. Products in the SELECT line are manufactured with the highest quality materials, but they're still attractively priced.

ENCORE is now PEAK

After getting lots of questions and feedback from our customers, we've come to understand that PEAK is the top of the line, the absolute pinnacle of our product range. And that's why ENCORE is now going to be PEAK. Boasting a classy new look, this line contains all products with extraordinary special features, like our high-copper instrument and microphone cables and all of our special-design cables.

Never stop a spinning turntable...

CEON is still CEON

Our successful DJ line CEON is keeping its name, but we couldn’t resist giving the CEON logo a facelift. We’ve also added another flashy color to the CEON brand. The range now includes a network cable in a stylish blue alongside our renowned DJ cables.